Video is becoming increasingly popular in marketing, whether that be promoting your personal brand, business, or service. Videos emulate your ethos, tone and culture and bring your business to life.
Video content can be used to evoke emotion, educate your consumers, and help you reach more audiences. One key benefit of videos is that can be used repeatedly across a variety of platforms with no negative effect on SEO, which is hugely important. Statistics show that video content gains 10 times more engagement than any other content, so what are you waiting for?
85% of video is listened to without sound
It is important to remember that 85% of video is listened to without sound, so it is important to include subtitles in every video where possible. If you aren’t creating video, you risk missing out on one of the biggest growing forms of engagement and interaction with consumers.
In regards to SEO, having your business on YouTube and consistently posting content helps boost your ranking, and this is because Google includes YouTube videos at the top of the page for many search terms. Unplugged can develop short bite sized snippets of video content for all platforms to entice a consumer in as well as develop results driven campaigns such as brand awareness, increased traffic, recruitment of educational campaigns.
In order for us to develop a strategy for your video content, we work with you and your data to understand your demographics along with your psychometrics. Based on the analysis of the data, we strategise a campaign with your target audience in mind.